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治理医托不能单靠侠女护士一声吼

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最后更新: 2017-04-01 17:01
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  第一它的数量多,第二他们经历的项目多,猫眼一年的经营额是150亿以上,光线的票房规模跟它没法比。
跟影院打交道猫眼更有优势,在宣传、路演、活动,包括与影院沟通上,两个团队会适当整合。
  今年以来,电影产业呈现出增速放缓的趋势。
  来源:21世纪经济报道责任编辑:周夏莹。
  但我们会在方式上选择,对它的价值进行对比,而不是赌一口气,非要建成完整的产业链去打通上下游。
问题不是出在IP上,是出在影片制作上,浮躁、品质不高等等。
  现在基本上达到我要求的有五六个人,我的目标是20个。
  记者:你如何看待发行与渠道的关系?光线是否有自建渠道或与某个院线更深度绑定的计划?  王长田:总体来讲,市场进入了内容为王的时代,在整个文化娱乐大部分细分的领域都呈现了这种特征,但是渠道的价值也不可低估。
我希望通过项目运作让这些制片人了解整个创作过程。
中国电影用四分之一的时间走美国电影的路程,这个趋势我认为会一致。
接下来要重视的,是在IP转化过程中,怎么能够提高品质。
  在美国,系列影片会成为电影票房的主导力量,系列电影又大部分来自IP。
  记者:你如何看待IP电影?如何判断它未来的趋势?  王长田:其实不管我们怎么看IP电影,它都将在未来主导电影市场,这个趋势必须看到。
我们希望有这样一个市场环境,并不在于非要控制一个渠道才能实现这种公平。
  记者:你对三四线市场的判断是怎样的?光线对此的布局是怎样的?  王长田:光线投资了猫眼之后,我们发现猫眼这个团队在三四线城市有更好的优势。
在个别领域,如喜剧、风格独特的原创电影,IP作用可能并不大。
  到目前为止,我们没有投资影院。
一个电视剧放在湖南卫视和二三线卫视呈现的价值是不一样的,并不是作品的变化,而是渠道本身带来的附加值。
并投资筹建中关村银行……领跑者光线在焦虑什么?  记者:作为连续三年的票房冠军,你认为光线持续保持行业领头的原因是什么?  王长田:有几个原因,一是对内容的专注,这几年实际上我们在不断收缩战线,人力物力财力资源都扑在电影上,我们应该是在电影领域投入最多的一家公司。
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